UX Designer

Job Purpose:

The UX Designer will be a key member of our team, working alongside professionals in UI and graphic design. This individual will have a significant impact on the user experience for all desktop and mobile properties in the company's portfolio. The UX Designer will be in charge of understanding stakeholder requirements, researching and analysing user needs, and creating site architectures and wireframes that enhance conversion rates and overall customer satisfaction.

Responsibilities:

1. In collaboration with the UI and Graphics designers, System Analyst, and Product Manager, receive and analyze project briefs from the business stakeholders, and conceive and deliver appropriate UX solutions to fulfill briefs.

2. Create wireframes, storyboards, user flows, process flows, prototypes and sitemaps for all web and mobile interfaces within the product portfolio

3. Communicate scenarios, end-to-end experiences, interaction models, and screen designs to stakeholders

4. Present design concepts to peers, larger project teams and stakeholders, explaining the rationale and functionality, with willingness to iterate

5. Track and report key conversion metrics to the business and providing recommendations on where further optimizations are required

6. Understand the product target market(s), and the player behavior requirements within those markets to ensure user experiences are designed appropriately for each market

7. Analyse user behaviours, needs and motivations through observation techniques, ask analysis, and other feedback methodologies

8. Actively advocate for the development and optimization of user-centered solutions aimed at differentiating the brand’s value proposition over its competition

9. Act as a corporate resource for usability best practices and standards, and within the UX team, helps to define UX practices and standards where they do not currently exist.