Senior Assistant Brand Manager

- Work place: Binh Thanh Dist, HCMC- Working time: Mon-Fri (8:00 AM - 5:30 PM)- Category: Snack1. Brand Building & Management• Track business performance metrics: sales, distribution, MFC, and market updates (weekly, monthly, or upon request by the line manager).• Develop branding campaigns: conceptualize ideas, create communication plans (if required), and manage production and execution processes.2. New Product Development• Collaborate with R&D, Sales, and other departments to propose prototype products, define brand positioning, USPs, SKUs specifications, and price simulations.• Conduct consumer research (FGD/ OMT/ CLT): Work with agencies or internal teams to identify unmet needs, consumer insights, and market trends based on actual requirements.• Oversee packaging development: prepare design briefs and coordinate closely with the design team.• Plan and align operational activities with IMC strategies by collaborating with sales/channel teams.3. Administrative Tasks & Others• Manage monthly brand payment processes and ERP system entries.• Undertake other tasks as assigned by the manager.