Area Sales Manager (Wholesale)

Functional:Provide realistic business plans/sales forecasts from topline to bottom line, understand how to influence business KPIs performance.Lead a team toward delivering sales turnover and margins while managing sales expenses within planned levels.Ensure Account Receivable collections as per trade terms, and limit bad debts with effective credit management, tracking, and creditworthiness of customers.Check, analyze, and update sales reports based on available facts and metrics; suggest opportunities.Develop, negotiate, and implement trading terms with customers to drive pay-by-performance growth, optimizing in-store execution, brand presence, and sell-through to represent our brands to consumers according to set standards.Build, maintain, and enhance the partnership with all the accounts, maintaining effective customer service levels to meet order processing, route, and order fulfillment.Coordinate with the internal team (Supply, Demand, Marketing, and Supply Chain) to update or forecast regional sales for the month or quarter calculated based on inventory units (SKUs).Prompt action to sell as per forecasted quantity and liquidate old inventory if any.Negotiates internally as well as externally to ensure acceptance of new standards or concepts.Analyze market information, customer feedback, and competitor information and propose appropriate product development plans, business plans, and marketing activities.Evaluate constantly and adapt/enhance existing processes/terms of trade.People:Provide coaching and guidance to the team in achieving their daily responsibilities and objectives.Setting clear directions, and ensuring clarity of roles and responsibilities.Focusing on team performance by actively managing and delivering against KPIs and committed Forecast quantities.Communicate & adapt influencing style to engage with different team members and stakeholders.Develop and grow a strong peer network within your function and cross-functionally as needed to drive core processes and goals.Coordinating to perform other tasks as requested by the Line Manager.