Mô Tả Công Việc
Key objectives• Assists in developing Local Mom & Baby channel’s activation, Brand Visibility and Promotional plans.Job Responsibilities• Event & Experiential Marketing: Build the new user acquisition ecosystem by organizing or supporting brand events, pre-natal workshops, etc to provide direct interaction with the brand.• In-Store Activation: Developing and implementing new user acquisition programs, visual merchandising, and staff training in local Mom and Baby chains.• Digital Activation: Executing social commerce initiatives for local Mom & Baby (e.g., supporting live streams on TikTok Shop, Facebook Live, etc), running digital contests, and interactive campaigns to drive immediate engagement and purchase.• Collaboration: Working closely with the CCD and sales teams to ensure smooth execution of new user acquisition activities.• Feedback & Optimization: Collecting real-time feedback from acquisition activities, analyzing their impact on immediate sales or engagement, and making quick adjustments.• Compliance: Ensuring all programs, especially those involving sampling or direct consumer interaction, strictly adhere to the WHO Code, Marketing in IFT for FrieslandCampina, and local regulations in Vietnam.• Other tasks assigned by the Line Manager
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Yêu Cầu Công Việc
• Education: BS/MS degree in marketing or a related field• Experience: at least 02 years of experience in the field of trade/shopper marketing together with the potential and attitude required to learn
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Hình thức
Full-time
Mức lương
Thỏa thuận
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