Assistant Manager of Marketing & Communication

•Investigate potential markets by:
 + Studying guest questionnaires
 + Reviewing government statistics on visitors to the city
 + Analyzing competition's sales/promotion efforts
 + Recommend to General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency.
+ Studying various reference and industry publications
• Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media.
• Manage the development of new products and services.
• Oversee the development of new marketing strategies.
• Conduct market research.
• Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives
• Works with Human Resources on manpower planning and management need
• Works with Director of Finance in the preparation and management of the Department’s budget
• Perform other ad-hoc duties – unexpected moments which may be assigned by management when we have to pull together to get a task done.