Assistant PR Manager

As the Public Relations & Communication Manager, you will produce public relations and marketing plans and strategies that will promote and maintain excellent public relations in order to maintain the brand image of the hotel. Your duties include but not limited to planning, directing, controlling, coordinating and participating in all public relations and marketing activities.

KOLs Welcoming & Hosting Support:

• Liaise with concerned parties to arrange for each KOL visits, from services arrangement, to following up with other departments in terms of KOLs during-stay hosting.
• Liase with concerned parties for the adminstration work related to KOLs hosting

Social Listening & Community Management:

• Actively observe social buzz about resort & comp set (both manually & through social listening tool) on all digital channels and acknowledge Marketing team for further actions if any.
• Deliver thoughtful responses of guest feedbacks on post-stay reviews & general reviews on OTAs and owned channels (social media, Google My Business…), within 1 hour (during work-time) or 1 day (during weekend) and maintain >90% review response rate on all owned channels.
• Liaises with relevant departments for media exposure gained for the Hotel in order to maximize results and return on investment.
• Posts press releases, articles, and other marketing information on the Hotel’s website.

Administration & Report:

• Well organize and manage paperwork process for KOLs hosting, photo/video shooting preparation & photo/video shooting model consent forms, etc.
• Support to deliver weekly, monthly, quarterly & yearly report to achieve agreed goals & KPIs.

Other Responsibilities:

• Promotes brand awareness on the national and local levels by communicating through various media and introducing new advertising and promotional plans.
• Coordinates with media to provide them with the required information assists in media planning, and ensures proper media placement.Support on media & KOLs hosting, photos & video shooting projects.
• Coordinate journalist and KOL familiarizations / visiting journalist programs and site inspections as required.
• Attend Marketing/regional S&M meetings.
• Take part, contribute ideas and assist in all marketing campaigns, marketing activities and marketing initiatives as briefed and assigned by the Director of Marketing and other Marketing leaders.
• Support Marketing leaders to deliver tasks on-time and efficiency.
• Represent the Resort at events where appropriate.
• Demonstrates understanding and awareness of all policies and procedures relating to Health, Hygiene, and Fire Life Safety.