Associate Marketing Communication Manager (Fitness and Community)

Job Description:• Product launch - Developing comprehensive go-to-market strategies and integrated communication plan with specific objectives across different channels (Paid/owned & online/offline) to increase brand awareness, promote products, and create customer engagement to drive sales.• Leading execution of marketing programs from start to finish, tracking results and providing updates.• Using campaign results and pipeline data to identify local market trends and for further local marketing plans. Identify problems & pain points, integrate multifaceted data and develop multiple feasible solutions to achieve desired outcome.• Analyze and understand the big picture of a team or project, anticipate potential challenges and opportunities, and make informed decisions that align with long-term goals.• Leveraging cross-team supports and driving collaboration. (Internal cross-team inc. Sales team/channel marketing team/Social & PR /Asia PM, Mkt & design; External cross-team inc. media agency/PR agency/Event house/coop partners/distributor & dealers…etc)• Leading KOL management. Be the main contact to sponsor athletes/sport events/sport clubs/Coaching clubs and ensure the fulfillment of their obligations to Garmin.• Proactively Exploring partnership and establishing co-branding programs to increase brand awareness and promote Garmin products.• Giving input and feedback on the development of Asia marketing strategy and marketing asset toolkit with local insight from VN market’s point of view.• Based on the Asia & local fitness strategy to come up with local community strategy to grow community of Garmin fans in sports field.• Planning, executing, organizing, and engaging in sport events or marketing activations. Leading execution of marketing related community programs (Garmin Run Club & Garmin Cycling Club) from start to finish.