Associate Trade Marketing Manager

1. Channel Management: - Lead account/channel trade plans to deliver business objectives within assigned budget- Develop customer/ shopper insights & translate insights into business action to win sales & share- Collaborate with sales team to ensure excellence in in-store execution- In charge of channel P&L via controlling budget (contract term, rental & promotion) quarterly and yearly- Work with Trade Marketing Manager to conduct yearly channel audit 2. Category Management: - Collaborate with Sales, Marketing, Supply Chain, and other relevant departments to ensure forecasts align with demand while achieving business targets.- Responsible for promotion & visibility strategy for NPD from planning, production to execution and evaluation.- Perform detailed business analysis and propose solutions to address specific business challenges.3. Customers & Sales Engagement:- Coordinate and conduct sales briefings to disseminate information regarding new product launches and key activities to the sales team- Periodical trade visit to explore shopper/ retailer insights for business planning4. Administration: - Work with GT Sales team & Sales Operation to make sure NPD deployment as plan- Monitor and track trade spend and the implementation of visibility initiatives- Perform monthly channel reviews and assess the effectiveness of key activities- Track and analyze competitor activities and Nielsen performance on a monthly basis.