Brand Communication

1. Brand Ideation and Conceptualization:- Lead brainstorming sessions to generate innovative product ideas.- Work closely with design and engineering teams to translate concepts into viable product prototypes.- Evaluate and prioritize product concepts based on feasibility, market demand, and strategic alignment. 2. Project Management:- Develop and maintain project timelines, ensuring timely delivery of products to market.- Oversee the entire product development lifecycle, from concept to production.- Manage budgets and resources effectively to meet project goals. 3. Product Strategy and Planning:- Learn and analyze documents (English, Vietnamese) on technology development trends for consumer audio and home audio products in Vietnamese and world markets.- Collaborate with the execution team to define and align product development strategies with overall business objectives.- Conduct market research to identify trends, customer needs, and competitive landscape.- Develop a comprehensive product roadmap based on market insights and company goals. 4. Market Launch:- Develop and execute go-to-market strategies for new product launches.- Develop advertising & promotion plans, and creative briefs and guide creative direction to meet objectives for all advertising, promotion, and public-facing communications, including print, digital, and video assets.- Manage content, specs, sales kit, and updates for customer and internal touch points, participating in events, documenting business processes, and providing additional sales support.- Develop communication training materials about products.