Brand Communication Manager

AROBID is a global B2B e-commerce and online trade exhibition ecosystem which brings Vietnam enterprises expanding locally and globally to meet with millions of enterprise buyers from 15 countries (China, Korea, Japan, Thailand, India, USA and EU).We’re going to make a huge launch in early 2025 and are seeking for a highly creative and strategic Brand & Communication Manager to join our team and lead the development and execution of a compelling brand narrative that resonates with our target audience and strengthens AROBID's market presence.Job Description:Brand Stewardship: Serve as the primary guardian of AROBID's brand equity across all channels and touchpoints, ensuring consistent brand messaging and experience for all campaigns and ongoing initiatives.Brand Building & Enhancement: Lead branding projects designed to elevate AROBID's brand image and foster stronger relationships with all stakeholders - buyers, vendors, associations and the wider community.Brand Communication Strategy: Develop and manage the overall strategy for brand communications, encompassing both in-house initiatives and agency collaborations. This includes concept development, planning, and execution.Cross-functional Collaboration: Coordinate and plan the execution of brand initiatives across multiple teams and departments to meet deadlines and maximize impact.Brand Performance Monitoring & Optimization: Monitor key brand performance indicators (KPIs) and make data-driven adjustments to brand strategies as needed. Proactively identify opportunities for improvement and initiate test-and-learn initiatives.Report to CMO: Provide support to the CMO on various projects and tasks as assigned.