Brand Executive (WH/GI) - Abbott Pharmaceuticals (3rd Party Contract)

WORKING AT ABBOTT

At Abbott, we believe that the access to high-quality, trusted branded generics is essential to the success of patients’ treatment all over the world. That’s why our business brings value to its patients and customers through deep localization and a growing portfolio of high-quality established pharmaceutical products. As the leader in branded generics, we serve the people in emerging markets across the continuum of their lives. We commit our talent and enthusiasm to earn our customers trust by providing innovative, affordable medicines and healthcare solutions

In Vietnam, Abbott’s Established Pharmaceuticals Division has committed to enhance the care of patients. Our products cover several therapeutic areas, including gastroenterology, women health, cardiology, primary care, specialty and food supplement. Our key prescription products include Lipanthyl, Klacid, Duphaston, Drosperin and BetaSerc. Our key over-the-counter products are Duphalac, CG210, Estraceptin, Brufen, Fatig, Surbex. We also have the Influvac vaccine.

MAIN PURPOSE OF THE ROLE

• Develop strategic approach in implementation for brand strategy

• Show excellent execution of marketing activities

• Conduct stakeholder management well

MAIN RESPONSIBILITIES

• Build brand plan for assigned products & execute marketing with Marketing Manager effectively & efficiently.

• Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning.

• Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to understand customer behaviors, perception, and acceptance.

• Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.

• Support in developing product training to field force on an ongoing basis.

• Keep Field Force updated on product knowledge and competitor information.

• Review complaints and propose solutions relating to assigned products.

• Collect, compile, verify, analyze data on market trends, consumer behaviour and competitor activities to propose market opportunities for product.

• Collect, compile, verify, analyze data on product performance and customer feedback and make report to relevant managers.

• Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans.

• Actively assist Marketing team in arranging symposiums, seminars, public education and exhibitions in coordination with field force.