Brand Manager (Construction materials)

1. To manage TOAV’s brand portfolio group, including construction chemicals, heavy-duty coatings, and special paint.

2. To make and execute the marketing plans to enhance brand awareness for new and existing products in order to maximize the business with them and achieve the sales target.

3. To build up and develop the market for new and existing product i.e.

4. Manage the cross-function commitments on the growth action deployment and business objectives of branding.

5. To understand customers’ needs and bring TOA Paint products and services directly to customers.

6. To analyze and deploy the pricing strategies for assigned products.

7. To work closely with the sales team and MarCom manager for launch events.

8. To support salesmen in executing the branding strategies.

9. To visit the market and conduct the survey to get information for benchmarking TOA products vs competitors’ ones, i.e. price, position in the market, promotion programs, etc.