Brand Manager (Director Level), Make-Up Cluster Experience

Principal Objective:Primary accountability for achieving brand sales and P&L (including NOP) targets for brand(s) in country. Works closely with Business Development Manager and Regional Brand Sales and Marketing VP to set goals, develop, and implement plans. Accountabilities:1. Ensures Customer Growth2. Manages Operational Effectiveness3. Improves Business Processes4. Leads and Develops People1. Ensures Customer GrowthPromotes and Protects Brand Identity Ensures that brand image and position are properly maintained in people and materials, in accordance with corporate standards.  Ensures consistent interpretation of brand global objectives and strategies. Represents brand in a professional and positive manner when interacting with staff, customers, business partners, and representatives of advertising agencies, the press, and government.  Monitors for appropriate implementation of brand identity tools. e.g: merchandising guidelines, media positioning, catalog advertising, product assortment, sales staffing, and store/site selection. Works closely with PR and Advertising to ensure that brand objectives are clearly understood. Develops and periodically re-evaluates campaign. Ensures that regions are provided with ongoing brand training. Building business partnerships Creates and maintains a network of cooperative relationships with business partners and key customers. Negotiates yearly sales targets for brand with distribution. Seeks guidance, review, and input from Business Development Manager and Regional VPs to negotiate counter/store site selection with business partners. Final decision lies with the Business Development Manager.2. Manages Operational EffectivenessAchieves budgeted sales and profitability goals for assigned markets Developing goals, budgets, and plans Works with regional Brand VPs and Business Development Manager to: - Consider global brand objectives to set challenging yet attainable brand sales and profit goals for the brand- Consider global brand guidelines and offerings to develop marketing and sales strategies to maximize sell-through  Formulate brand marketing objectives and programs for the brand Make product selection, assortment, and pricing decisions  Makes decisions on promotions items (including collateral) and creative concepts Develop marketing and media plans, calendars, and tools Develop Sales objectives, plans, and programs- Develop plans for Training, Merchandizing, Store Design, and PR Communicates proposed deviations from global marketing guidelines and offerings to Regional Brand VP. Collaborates with Regional Brand VP to work with - Brand Marketing, Product Council, and Labs to develop products exclusive to market- Brand Marketing, Creative, Visual Merchandizing, and Packaging to develop promotional items, creative concepts, and packaging specific for market- Global Communication to develop communications specific for market Collaborates with Finance Manager, Business Development Manager, and Regional Brand VP to set fiscal plans and efficient budgets. Proposes media and advertising choices and collaborates with the Regional VP and Business Development Manager to negotiate rates with business partners. Final decision lies with the Business Development Manager.- Works with Regional Trainers, Brand Education in New York, and the Regional Brand VP to coordinate development of TR training tools. Goal, budget, and plan execution Ensures strong execution of brand marketing and media plans/calendars and major launches. Prioritizes key issues and allocates resources based on need. Leads activities associated with new door and market launches.- Eg: choosing space and location, registering and forecasting products, ordering testers, designing counters, hiring and training personnel, and developing the marketing calendar and launch plan Works with Regional Brand VP to ensure that affiliate receives products, promotional material (including collateral) art work, and other support within timelines. Responsible for forecasting new products and promotional materials in coordination with brand Forecasting Manager (NY), Marketing Services (NY), and the Regional Brand VP.  Interfaces with Regional Forecasting Managers to ensure that correct weighted product mix and current sales objectives are reflected in saleable product forecast. Oversees forecasts to ensure planning accuracy and appropriate inventory levels. Develops plans to reduce excess inventory levels. Develops sales cycle material (or appropriate materials for support at point-of-sale) for sales force to meet specific distribution channel requirements. Assists sales management in key customer contact to follow up promotional efforts and keep informed of sales-force needs. Reviews monthly brand data and budget results with Finance and Regional Brand VP to proactively remedy potential problems. Agrees upon adjustments. Manages brand advertising and promotional budget. Coordinates field execution and provides feedback to Regional Brand VP. Leads team to develop trade presentations and strong sell-through systems. Ensures that no grey market is created. Solves grey-market issues. Conducts post launch evaluation analysis of major programs.3. Improves Business Processes Identifying Opportunities Works with Regional Brand VP and Business Development Manager to identify opportunities for - streamlining operations, reducing costs, and implementing financial and management technologies to enhance efficiency of brand operations- cooperative initiatives across region for brand (Eg: marketing, promotions, business partner contacts, process improvements) - cooperative initiatives across brands in affiliate Evaluates competitive challenges for brand and identifies opportunities for growth and profit enhancement. - Monitors competitive activity and trends in markets, customers, products, prices, and channels - Conducts P&L analysis by door- Identifies opportunities and risks, provides feedback to Regional Brand VP, and develops recommendations and initiatives4. Leads and Develops People Provides leadership, guidance, and management to direct reports. Articulates a compelling mission – a compelling mission beyond the day-to-day tasks – in a way that inspires others to follow.  Acts with integrity – honors commitments, takes responsibility for decisions, and behaves consistently. Establishes high workplace operating standards and values. Sets performance objectives for direct reports. Provides direction. Clearly communicates priorities and required results. Provides coaching, constructive feedback, development opportunities, and recognition to direct reports and key distributor personnel as appropriate. Works with Business Development Manager and Human Resource Managers to ensure appropriate staffing and establish performance management and development initiatives. Identifies opportunities to develop high potential staff through involvement in new projects, expanded accountabilities, promotions, and/or transfers. Ensures proper training of field force and office personnel. Ensures that strengths and skills of personnel are developed; monitors training with further coaching and counseling as needed  Resolves conflicts and negotiates win-win solutions. Shapes environment to foster open communication and teamwork. Maintains appropriate communication within and between the different functional areas of the brand, within the region, and with New York headquarters.