Mô Tả Công Việc
Develop and execute a comprehensive brand strategy that aligns with business objectives and target audience insights.Conduct market research and competitor analysis to identify brand positioning opportunities and consumer trends.Collaborate with product, business, and partner relations teams to create compelling brand campaigns and initiatives.Manage content and communication strategies to drive engagement, brand growth, and user retention.Work closely with performance marketing teams to ensure brand messaging aligns with acquisition and retention strategies.Oversee influencer collaborations, partnerships, and sponsorships to amplify brand visibility.Analyze brand performance through key metrics, customer feedback, and data-driven insights, and adjust strategies accordingly.Ensure brand compliance across all marketing and communication channels.Stay updated with industry trends, emerging technologies, and consumer behaviors to keep the brand relevant and competitive.
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Yêu Cầu Công Việc
Yêu cầu ứng viên
Bachelor's or Master’s degree in Marketing, Business Administration, Communications, or a related field.At least 5 years of experience in brand management, preferably in the travel, hospitality, or tech industry.Strong understanding of digital marketing, mobile app branding, and customer experience.Proven experience in creating and executing brand campaigns across multiple channels.Excellent communication, storytelling, and creative problem-solving skills.Ability to work with cross-functional teams in a fast-paced environment.Data-driven mindset with experience in using analytics tools to measure brand performance.Passion for travel and technology is a plus.
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Hình thức
Full-time
Quyền Lợi
Quyền lợi
Thiết bị làm việcChế độ bảo hiểmDu LịchPhụ cấpĐồng phụcChế độ thưởngĐào tạoTăng lươngCông tác phíPhụ cấp thâm niênNghỉ phép năm
Mức lương
Thỏa thuận
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