Brand Manager

Key Responsibilities:Business Strategy:- Develop and implement comprehensive brand strategies that align with Mathpresso’s business goals.- Analyze market trends, customer needs, and competitor activities to identify opportunities for brand growth.- Collaborate with senior management to define brand vision and long-term objectives.Brand Development and Management:- Lead the creation and execution of brand campaigns and initiatives to increase brand awareness and engagement.- Ensure brand consistency across all marketing channels and platforms.- Oversee brand positioning, messaging, and visual identity.Marketing and Communications:- Develop and manage marketing plans to drive user acquisition, retention, and brand loyalty.- Coordinate with internal teams and external agencies to execute marketing campaigns effectively.- Manage and optimize digital marketing efforts, including social media, content marketing, and online advertising.Partnerships and Collaboration:- Build and maintain strong relationships with key partners, including learning centers, live streamers, and educational content creators.- Collaborate with partners to create co-branded initiatives and joint marketing activities.Market Research and Analysis:- Conduct market research to gather insights on consumer behavior, preferences, and trends.- Evaluate the effectiveness of brand initiatives and campaigns through metrics and KPIs, and adjust strategies accordingly.Leadership and Team Management:- Lead and mentor a team of marketing professionals, providing guidance and support to achieve team goals.- Foster a collaborative and innovative team environment.