Brand Manager

MAIN DUTIES:• Generating compelling consumer insight to develop winning strategies for brands vs. competition• Development of marketing plans in the Integrated Commercial Planning (ICP) process by identifying the key issues/opportunities and developing action plans for the brand in line with business objectives.• Managing innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, prepare and implement launch and post evaluation• Creating engaging brand experience through strong Big Ideas at relevant consumer touch points• Delighting consumers with products experience on taste (60/40+ win)• Reviewing the actual numbers vs. sales forecast and recommending action plans to close gaps in Monthly Business Planning meetings (MSR, MGR, MFR)• Monitoring & analyzing category/brand performance including competitive benchmarking• Proposing optimal PFME budgets for brand based on ICP. Ensure all PFME investments are properly reviewed and evaluated• Ensuring adherence to all company principles and policies• Supervising and developing of human resources within team (if any)