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Mô Tả Công Việc
Role PurposeTo define and shape the cultural and brand direction of DINAMO Group by assessing internal realities, aligning leadership, and guiding a cohesive, human-centered brand narrative across the holding and its subsidiaries.This is a strategic, insight-led role that connects corporate culture with external brand positioning, using the “Better Together” campaign and future initiatives as levers for transformation. The position acts as the internal strategist and steward of the brand, working in tandem with agency partners for creative, content, and implementation.Key Responsibilities1. Culture & Brand Diagnosis- Conduct workshops, listening sessions, surveys to understand internal culture across companies- Synthesize insights into actionable cultural themes and challenges- Benchmark against industry best practices and DINAMO's values2. Strategic Brand Development- Define a brand positioning and architecture aligned with DINAMO’s ecosystem goals- Map out multi-year brand strategy that evolves internal culture and public perception- Craft strategic narratives rooted in resilience, innovation, and integrity3. Campaign Strategy & Oversight- Lead planning for campaigns like “Better Together”- Ensure alignment between internal storytelling, CSR, PR, and leadership messaging- Translate strategic goals into tangible brand and cultural experiences4. Cross-Functional Collaboration- Work with HR (for culture + employee engagement), Communications (for messaging), and ESG (for purpose & CSR)- Serve as internal point person for external brand/creative/digital agencies5. Measurement & Learning- Define KPIs across culture, brand perception, employee engagement, and campaign impact- Guide internal reporting & feedback loops (quarterly reviews, brand audits, cultural pulse).
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Yêu Cầu Công Việc
• 8+ years in brand strategy, organizational culture, internal communications, or management consulting• Experience across both internal transformation and external brand building• Strong in both analytical thinking and narrative development• Industry knowledge (construction, architecture, engineering) is a strong advantage• Fluent in English and Vietnamese
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Hình thức
Full-time
Mức lương
Thỏa thuận
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