Mô Tả Công Việc
• Brand Strategy & Management:- Develop and implement a comprehensive brand strategy aligned with the company's vision and objectives.- Define and maintain brand guidelines, ensuring consistent application across all touchpoints (online and offline).- Conduct regular market research and competitive analysis to identify trends, opportunities, and potential threats.- Track and analyze key brand metrics, providing insights and recommendations to leadership.• Marketing & Communications:- Develop and execute innovative marketing campaigns across various channels (social media, email, local partnerships, events, etc.) to increase brand visibility and drive customer engagement.- Manage the creation and distribution of compelling content (blog posts, social media updates, email newsletters, etc.) that resonates with our target audience.- Collaborate with internal teams (operations, product development) to ensure brand consistency in all customer-facing aspects.- Manage relationships with external partners, agencies, and vendors.• Customer Experience:- Champion a customer-centric approach, ensuring all brand touchpoints deliver a positive and memorable experience.- Develop and implement initiatives to enhance customer loyalty and advocacy.- Monitor customer feedback and identify areas for improvement.• Budget Management:- Manage the brand marketing budget effectively and track ROI on marketing initiatives.
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Yêu Cầu Công Việc
Yêu cầu ứng viên
- Bachelor's degree in Marketing, Communications, or a related field.- 3+ years of experience in brand management, preferably in the food & beverage or hospitality industry.- Proven track record of developing and executing successful brand strategies.- Strong understanding of marketing principles and best practices across various channels.- Excellent communication, interpersonal, and presentation skills.- Ability to work independently and as part of a team.- Passion for coffee and the coffee shop culture is a plus!
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Hình thức
Full-time
Quyền Lợi
Quyền lợi
- Pay compulsory social insurance- Annual Company Performance Bonus- Company trip, YEP- Annual leave of 12 days- Regular health check-ups.- Meal allowance- Be well-equipped with working equipment (laptop, stationery)...
Mức lương
Thỏa thuận
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