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Mô Tả Công Việc
Purpose of the PositionBellamy's Organic is a global formula and food brand that offers "a pure start to life" to infants and toddlers. Our vision is to be market leaders in the product segments and markets that we play in. As we continue our expansion in Vietnam, we are looking for a dynamic and passionate Brand Manager to lead our brand to new heights.Responsibilities and Duties• Develop and implement the annual brand marketing plan and budget for Vietnam, aligned with the regional and global brand strategy.• Lead the end-to-end execution of integrated marketing campaigns to build brand awareness and drive sales.• Manage and optimize digital marketing efforts including social media (Facebook, Instagram, Zalo, Tiktok), SEO/SEM, and influencer/KOL partnerships.• Develop compelling and localized content that resonates with the Vietnamese audience.• Plan and execute brand events, activations, and PR initiatives.• Work closely with the Sales team to develop effective trade marketing programs and in-store materials (POSM) for key retail partners.• Manage the marketing budget effectively, ensuring optimal allocation and ROI for all activities.• Track, analyze, and report on campaign performance and brand KPIs.
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Yêu Cầu Công Việc
Requirements• Bachelor’s degree in Marketing, Business Administration, or a related field.• Vietnamese national with full fluency in Vietnamese and professional proficiency in English.• Minimum of 5 years of experience in brand management, marketing, or a similar role.• Proven experience in the FMCG, Infant Nutrition, or Mother & Baby Care industry is highly preferred.• Strong understanding of the Vietnam market, consumer behavior, and the retail landscape.• Demonstrated success in developing and executing digital and traditional marketing campaigns.• Excellent project management, communication, and presentation skills.• Data-driven mindset with the ability to analyze sales and marketing data.• A proactive, hands-on attitude and the ability to thrive in a fast-paced environment.
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Hình thức
Full-time
Mức lương
Thỏa thuận
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