Brand Marketing Director

IntroductionCon Cung is the biggest omni-channel company for mom & baby with 600 retail stores in Vietnam in 2021 and plan to have 1,000 stores by 2023 with 1 billion USD revenue. Con Cung's annual growth rate is more than 70%. With the vision of providing good quality products for children, Con Cung is strongly investing into Product Research and Development in order to manufacture and provide products that are suitable to the local market in terms of pricing and quality. We also invest into technology in order to manage the network and online channel efficiently.Con Cung Corporation also develops in-house cutting-edge automation and intelligence technologies. We are seeking for young, smart & dynamic talents to grow your career together with us.Job Description1. Strategy: Lead key role in the establishment of the business’s brand building strategies across all channels.2. Leadership/Supervisory Role:• Lead brand marketing department, define its strategic vision & mission• Manage and optimize the customer-centric brand planning process• Lead consumer-facing communication strategies for the brand and serve as the primary marketing liaison with external business partners, fostering strong, collaborative relationships.3. Analytics• Manage and maintain program-specific research practices, including consumer insights, consumer segmentation, competitive intelligence, industry trends, and innovations.• Monitor performance and provide transparent reporting on the outcome, progress, and results of brand marketing program initiatives.• Analyze the effectiveness of strategies and projects, and propose solutions for improvements.4. Knowledge/Creativity• Assigned to become an internal Brand marketing champion, develop a deep understanding of consumer mindsets and barriers to brand marketing, and subsequently provide the department with creative and sustainable solutions.