Brand Marketing Executive (Food, Confectionery Products)- Phú Nhuận, HCM

1 Coordinate and supervise all ATL & Digital MKT & E-commerce activities to build brand equity

- Coordinate with related dept. to implement Marketing activities smoothly (ATL, Digital, EC)

- Supervise external agencies on Marketing activities execution

- Analysis the effective of Marketing activities.

- Report as requested

2 New product development

- Coordinate with related dept. for new product development, from idea filter stage to development stage.

- Prepare for the launch of local products/ brands.

- Monitor and analysis the result of local brand launch.

- Propose ideas for product improvement.

3 EC management

- Coordinate with related dept. to implement Marketing activities smoothly (EC)

- Cooperate with EC partner agencies on Marketing activities execution

- Analysis the effective of Marketing activities.

- Report as requested

4 Others

- Keep track of competitors for benchmarking and for actions

- Make regular market visit to enhance market understanding

- Follow process, form as regulated in FSSC 22000 & ISO 9001:2015

- Provide ad-hoc assistance when required