Business Analyst Lead/Manager

About Neyu:At Neyu, we are building platforms that empower businesses and individuals to share their values with billions worldwide through products and services. We believe that serving others unlocks happiness, health, and more meaningful lives. As a rapidly expanding MarTech company, we operate across Asia—including Thailand, Vietnam, Malaysia, the Philippines, Indonesia, and India—and are extending our reach into Latin America.Recognizing opportunities to unlock untapped potential, Neyu Corporation drives growth through innovation, digital platforms, and advanced marketing technology. Our group, a top-ranked direct sales company in Southeast Asia, has over 1,400 team members with a strong presence in these regions.Through our e-commerce platforms, we create and sell healthcare and pharmaceutical products, particularly within the Nutra niche. Combining core marketing principles with advanced IT, we see limitless opportunities ahead. If you are eager to participate in international projects, gain unique skills, and learn from top leaders, Neyu is the right place for you. Neyu is seeking a Manager – Business Analyst to lead business process analysis, optimization, and digital transformation for Telesales, CRM, and ERP systems. This role acts as the bridge between business and technology, ensuring that digital solutions align with business objectives, drive efficiency, and improve system performance. Key Responsibilities:1. Business Analysis & Process Optimization  Gather, analyze, and document business requirements for Marketing, CRM, ERP, and Telesales platforms.  Identify bottlenecks and inefficiencies, proposing process improvements to enhance operational performance.  Work closely with Product Manager and Software development Teams to develop and implement scalable digital solutions. Collaborate with sales, marketing, and customer service teams to understand business needs and ensure system enhancements align with real-world challenges.  Keep track of industry trends to suggest AI-driven automation and MarTech innovations that optimize sales and customer engagement.  2. Product Roadmap & Backlog Management  Manage and prioritize the product backlog in collaboration with Product Manager to ensure high-impact features are delivered.  Write user stories, acceptance criteria, and epics, supporting Agile development processes.  Ensure all system improvements align with long-term scalability, usability, and performance goals.  3. System Modeling & Documentation  Utilize UML, BPMN, and data flow diagrams to document business processes and system workflows.  Create structured documentation covering business logic, wireframes, and API integration requirements.  4. Agile Project Management & Implementation  Work closely with Product and IT teams to implement Agile methodologies for project delivery.  Collaborate with Scrum Masters to maintain efficient sprint planning and backlog grooming. Ensure smooth execution of system upgrades, automation initiatives, and digital transformation projects.  5. Cross-Functional Collaboration & Stakeholder Engagement  Act as a liaison between business, sales, marketing, and technology teams, ensuring alignment between system capabilities and business goals.  Provide data-driven insights and reports on system performance, efficiency improvements, and business impact.  Conduct user research and stakeholder interviews to refine system requirements and user experience.  6. AI, Automation & Emerging Tech Trends  Keep up with AI-driven process automation, machine learning applications, and predictive analytics for CRM and ERP optimization.  Identify opportunities for AI-enhanced customer engagement, chatbots, and automation-driven sales processes.  Stay updated on MarTech, CRM evolution, and new automation tools that can improve workflow efficiency.