Business Development Executive

1. Lead Generation & Market Research

• Conduct market research to identify potential B2B prospects in target markets.
• Maintain and enrich a database of qualified leads using tools such as HubSpot and LinkedIn.
• Assist in developing outreach lists for outbound campaigns (email, social, events).

2. Marketing & Campaign Support

• Support the creation and execution of targeted B2B email and social media campaigns.
• Coordinate the development of marketing materials (presentations, case studies, newsletters).
• Collaborate with the marketing team to execute lead magnets, PR activities, and webinars.

3. CRM & Data Management

• Ensure accurate tracking of all leads, opportunities, and partner interactions in HubSpot.
• Assist in building sales pipelines and reporting dashboards.
• Maintain partner records and categorisation within the CRM.

4. Partner Cultivation

• Support follow-up and relationship-building efforts with existing and prospective clients.
• Coordinate Easia Travel’s participation in trade shows, roadshows, and virtual events.
• Help implement incentive programmes, joint marketing activities, and FAM trips.

5. Sales Enablement

• Prepare meeting briefs, proposals, and follow-up communications.
• Conduct competitor benchmarking and pricing comparisons to support business cases.
• Assist in collating feedback from clients and reporting on market trends.