Business Development Manager

Job Purpose Statement:The Business Development Manager (BDM) will drive sustainable market growth in Vietnam by identifying and executing business opportunities, strengthening trade relationships, and delivering market share gains. The role requires a blend of strategic market management skills and hands-on business development, leveraging prior experience in tobacco or FMCG multinational companies. The BDM will also be responsible for leading and developing a high-performing team to deliver commercial objectives while ensuring compliance with legal and corporate standards.Principal Accountabilities/Responsibilities:Lead Market Growth• Craft and execute market strategies that deliver sustainable volume, share, and profit growth.• Monitor market dynamics, and regulatory landscape to identify opportunities and mitigate risks.• Partner with the Market Manager and cluster teams to adapt global strategies to local market realities.• Translate market and consumer insights into actionable plans.Build Strong Partnerships• Actively strengthen relationships with distributors, key accounts, factory teams, and other critical stakeholders to maintain strong rapport, trust, and collaboration.• Negotiate agreements that drive mutual growth and long-term strategic alignment.Commercial Planning & Execution• Build and maintain strong trade and distribution partnerships to secure product availability, visibility, and sales growth.• Lead negotiations with key accounts, distributors, and strategic partners to optimize commercial terms and improve profitability.• Drive portfolio and pricing strategies to maximize market share and revenue.People Leadership• Lead, coach, and develop the sales and trade marketing team to achieve targets and develop future leaders.• Set clear performance expectations, provide regular feedback, and foster a culture of accountability and continuous improvement.• Ensure internal training and development programs are in place to regularly upskill the team in negotiation, sales excellence, and compliance.Data-Driven Decision Making• Analyse sales performance, market share reports, and consumer insights for informed decision-making.• Prepare and present regular business performance updates to senior leadership.Compliance & Governance• Ensure all business activities comply with internal policies, local regulations, and industry standards.• Promote ethical business practices and maintain high corporate reputation.