Mô Tả Công Việc
Category Strategy & Growth:
Own the strategic roadmap for your category, identifying trends, gaps, and opportunities to expand our product mix and scale performance.
Content Strategy and Planning
Be the market guru, identifying US customer trends, consumer preferences, and competitor move
Mastermind go-to-market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in
Content Creation and Distribution
Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites
Stay up-to-date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results
Analytics and Performance Optimization
Keep a keen eye on digital content performance and metrics, optimizing for conversions
Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate
Team Growth & Mentorship:
Hire, lead and mentor junior content specialist to grow with the business.
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Yêu Cầu Công Việc
Education Background:
Bachelor’s or Master’s degree in Business, Marketing, Business Administration, Journalism & Communications, Linguistics, or related fields.
Graduated from top-tier universities in the field. Preference for candidates from FTU, NEU, Diplomatic Academy, Academy of Journalism and Communication.
International university graduates are a plus.
Strong academic performance (GPA > 3.0).
Work experience:
5+ years of experience in FMCG, fashion, DTC, or eCommerce marketing, ideally in a product/category role
Experieced in managing a team of 7 - 10 people
Proven track record of creating and executing successful go-to-market strategies for digital or physical products.
Experience in e-commerce/ facebook ads or as a retail/ e-commerce shop owner is a plus
Skills:
Ability to collaborate effectively with cross-functional teams, including creatives, product, and performance marketing teams.
Aptitude for turning data into actionable insights
People Management & Team Management
Ability to formulate strategies & execute plan from given business objective
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Hình thức
Full-time
Mức lương
Thỏa thuận
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Tham khảo: 10 Dấu hiệu nhận biết hành vi lừa đảo qua tin tuyển dụng.