Mô Tả Công Việc
MAIN ROLES:
This position will be in charge of Content Marketing Strategy and Media/
Press/ Celebs/ KOLs/ Stylist relationship management for Brands
RESPONSIBILITIES:1. Communication Plan & Content Marketing:• In charge of Communication Plan.
• Writing creative & inspired contents (Online and Offline) for website, social media channels, promotions, events, email marketing, SMS ads, ...
• Writing and editing PR articles, press releases.
• Develop and manage contents (including content writing, content presentation, image ideas) on all channels in the integration of content programs with brand campaigns.
• Collaborating across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives2. MEDIA/ PRESS/ Celebs/ KOLs/ Stylist relations:• Liaison with the press to communicate messages from the brand.
• Building strong working relationships with members of the press and digital media.
• Writing and distributing press kits to targeted media
• Promoting news stories and new products / collections/ features of the brands to the media
• Creating the network of KOLs which can influence the conversation and build trust based on our targeted messages to the right targeted audiences
• Adding value to PR/SM/MKT/EVENT/CONTENT/CRM activities by a high engagement of suitable KOLS network.
• Ensuring the content & images of social media posts of celebs and KOLs will be in line with campaign key message, brand guideline as requested.
• Participating in event management, including launching events, press conferences, and promotional events.
• Manage PR aspect of a potential crisis situation.
3. Other Admin tasks:• Communicate between partners and team to complete contracts, billings, etc• Deliver reports, analysis, and other tasks as requested
Xem toàn bộ Mô Tả Công Việc
Yêu Cầu Công Việc
Yêu cầu ứng viên
Bachelor degree in Marketing/ Communication or related field
Additional skill:
• Fluency in both verbal and written English is preferred
• Fluent communication and presentation skills, both in verbal & writing.
• Organization, Planning Skill, Problems solved;
Experience (years of experience i.e: 3 years of experience in similar
position)
• At least 3 year experience in the same position in Retail Lifestyle, luxury
• Understanding of lifestyle retail industry.
• Good understanding of luxury brands and market players are advantage
Qualifications:
• Have knowledge about Brand DNA – communication deliver
(deliver right brand’s voice, style, & tone to right target customers)
• Editorial requires basic SEO understanding, content categorization, content
development, distribution, and measurement
• Having relationship with the network of Media, Press, KOLs,...
Personal qualities:
• Proactive with an eye for details, Good time management
• Positive Attitude, Hard Working, Quick Learning
• Customer focused and results oriented
• Responsible and be efficient with little supervision
• Passion for success
• Able to work under high pressure
Other special requirements (if any): Able to work under high pressure
Xem toàn bộ Yêu Cầu Công Việc
Quyền Lợi
Quyền lợi
• Salary is negotiable based on competency and reviewed annually based on work performance.
• Career development opportunities through internal and external training programs.
• Participation in social insurance (BHXH), health insurance (BHYT), unemployment insurance (BHTN), and 24/7 accident insurance.• Year-end bonus, sales performance bonus, holiday bonuses, company shopping gift vouchers, and more.