Communications Manager, Demand Generation

Job Summary We are looking for an experienced communications professional with a strong track record in lead generation, demand generation and customer journey communications. In this role, you will define and deliver integrated, digital-first demand generation communications for Vietnam and Thailand, working closely with peers to support business growth. You will translate business priorities into measurable programmes, campaigns and experiences that move prospects and customers through the funnel, from awareness and consideration to conversion and retention.What you will do As Communications Manager, Demand Generation, you will:• Define, in close collaboration with relevant stakeholders, the end-to-end integrated demand generation communications strategy, annual plan and budget for Vietnam and Thailand, with guidance and agreement from the Communications Director, ASEAN. • Drive the implementation of agreed priorities and communications activities, aligning local execution with global and regional programmes to ensure consistency of narrative, brand and activation approach. • Work in close partnership with local/regional marketing and sales teams, business unit technical experts, and digital/media agencies to develop communications strategy, create content, deploy and localise lead generation initiatives. • Own the communications input to the customer journey and nurture approach, including audience targeting, channel planning, content mapping and campaign workflows in support of marketing automation and lead management processes. • Provide communications counsel and practical support to peers and stakeholders to localise global/regional campaigns for the markets, including managing translation and local adaptation to ensure relevance and quality. • Track and report performance, and recommend optimisation actions based on results (e.g., lead volume and quality, engagement, conversion and funnel progression), advising stakeholders on KPIs and measurement. • Contribute to the development and implementation of communication activities across the markets, with a strong focus on demand generation outcomes.Communication activities may include (but are not limited to) the following areas:Marketing communications (demand generation) • Plan and execute demand generation communications activities such as customer newsletters, website/landing page content and updates, webinars and other campaign tactics, supported by agencies where relevant. • Leverage digital channels to both push messages and create pull, improving customer experience and driving lead capture and nurture. • Lead communications-related marketing automation tasks (e.g., email journeys, nurture content, webinar follow-up communications) and measure results through lead and engagement tracking.Digital communications and media activations • In collaboration with peers and agencies, strategise and execute digital media activations that support growth objectives for Vietnam and Thailand. • Manage and optimise key digital touchpoints (e.g., web pages/landing pages, email marketing and webinar journeys, social content where relevant), ensuring clear calls to action and measurable outcomes.Event management (demand generation experiences) • Lead, manage and execute demand generation events such as customer events, trade shows and exhibitions, and product launch programmes. • Own event assessment and planning, project management, event branding, and the coordination of integrated communications initiatives to deliver against agreed KPIs. • Ensure events are designed with clear funnel goals (lead capture, nurture and conversion) and structured post-event follow-up in partnership with marketing and sales.