COMMUNICATIONS MANAGER (LOCAL)

• To develop an annual Communications programme for the hotel based on its business goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets
• To work closely with the F&B department on restaurant and bar marketing needs and promotions
• To manage and direct the efforts of a Content Coordinator and PR/communication agencies and other suppliers/vendors contracted by the Resort, i.e. designers, printers, outside consultants.

MEDIA RELATIONS

• To manage media relations. This includes developing media contacts, planning press conferences and other press activities. To act as hotel’s liaison with media to promote good publicity and manage bad publicity.
• To manage the Resort’s online press room. This includes the creation of compelling content; the creation of story ideas and written/visual content that supports the Resort’s positioning; the preparation and distribution of newsworthy press releases / advertorial content to consumer, trade and influencer audiences. To manage the creation and maintenance of a media database. To track and report on coverage generated on an on-going basis
• To invite, develop itineraries for and host media, influencers, video crews and others on promotional familiarisation visits to the Resort

CONTENT

• To oversee/update content on the Resort’s websites, and, in conjunction with the Marketing Manager and Revenue Management, listings on OTAs and other digital channels
• To manage the Resorts’s social media presence and content. In conjunction with Marketing Manager, develop calendar and ensure messaging and targeting generate optimal results (engagement, revenue, etc.)
• To co-ordinate hotel photo and video shoots and maintain the in-house image and video libraries

PROMOTIONS

• To develop and organize promotional activities, either in-house or with partners. To evaluate, plan and coordinate sponsorship opportunities
• To develop hotel gifts and giveaways