Content Lead

AROBID is a global B2B e-commerce and online trade exhibition ecosystem which brings Vietnam enterprises expanding locally and globally to meet with millions of enterprise buyers from 15 countries (China, Korea, Japan, Thailand, India, USA and EU).We are seeking a creative Content Lead who has strong experience with digital business such as e-commerce, technology or any B2B solution and service. The ideal candidate is a strategic thinker, a creative storyteller, and a data-driven individual who can translate complex information into compelling content that resonates with our target audience.KEY RESPONSIBILITIESContent Strategy & ExecutionDevelop and implement a comprehensive content strategy to communicate accurately and inspiringly our B2B ecosystem of e-commerce, online exhibition and conference, CSR/ESG platform, etc... in all social and digital channels.Conduct in-depth market research and competitive analysis to identify content gaps and opportunities.Oversee content localization initiatives to support international market expansion.Content Creation & OptimizationCreate high-quality, informative, and engaging content across various formats, including website, social media, and marketing materials.Develop compelling product marketing content for new features and existing solutions.Create engaging email marketing campaigns with high conversion rates.Collaborate with the design team to create visually appealing and on-brand content assets.Cross-functional Collaboration & Growth InitiativesCollaborate with Customer Service, Product and Business teams to understand customer pain points and translate complex B2B solutions into clear, engaging contentTake ownership of ideating and executing product launch and go-to-market campaigns. Collaborate with Digital Marketing team to implement automated marketing workflows for content distribution and engagementTeam ManagementDirectly supervise and mentor one Senior Product & Marketing Content. Set content strategy, KPIs, and quality standards for all deliverables.