Content Manager

30% Content planning & researchDevelop and execute content strategies that align with our client's brand and marketing objectivesConceptualize and gather all pre-production elements. Manage and oversee content creation for all client campaigns, including blog posts, social media posts, website copy, email marketing, and more Create creative video content strategies based on marketing campaigns, and transform those strategies into copy for videos.Develop a Unique Value Proposition, creating content that differentiates the company from its competitors. This can include creating taglines, slogans, and other marketing messages communicating the client's unique selling points.Research vendor, competitor, and customer information to explain features and benefits clearly.30% Copy, content creation & optimizationDevelop concepts, and storyboards, and write script content for various types of videos (explainer, promo, and interview-style).Consistently write and edit clear angle, content, tone, and persuasive copy for videos to help guide customers through their buyer’s journey.Translate technical, and industrial terminology into accessible, benefit-oriented information.Use data and analytics to track content performance and make recommendations for improvement. Continuously analyze and optimize content for engagement, performance, and lead generation40%Manage team & develop creative work cultureManage the content team of content and copywriter to ensure production plan. Create and manage content calendars for all clients, ensuring deadlines are met and content is published on scheduleCollaborate with internal teams, including designers and account managers, to ensure high-quality content is produced and delivered Analyze, report, and present the effectiveness of your campaigns to leadership.Stay up-to-date on industry trends and best practices, including SEO, social media, and content marketing strategiesManage relationships with freelancers, contractors, and other third-party vendors who contribute to content creationKEY PERFORMANCE INDICATORS (KPI’s):Meet 100% production target (weekly and monthly monitoring). Meet at least 80% targeted content performance on CTR, lead generation, etc. (daily, weekly, monthly & yearly monitoring).Meet 100% deadline on all communication, request, planning & reporting