Content Marketing Leader – B2B Solutions

Established in 2016 in Hanoi, 1C Vietnam operates as a developer and distributor of ERP software solutions for business automation on 1C:Enterprise platform. There are over 5,000 companies in Vietnam using 1C solutions in their daily business operations. 1C Vietnam partnership network is actively expanding through the major cities across the country.1C Vietnam, a vibrant and ambitious enterprise, seeks a visionary – a Content Marketing Leader – to embark on an epic quest. This isn't just a job; it's an odyssey to sculpt narratives, ignite conversations, and forge unbreakable bonds with our audience. Are you ready to answer the call?WHAT WILL YOU DO?• Plan and Manage Multi-Channel Content: o Develop and manage all content across communication platforms (Social media, website, blog, email marketing, brand material, and sales kit) to attract and retain users;• Develop Brand Content Strategy: o Build a long-term content direction strategy with a strong, creative, and, outstanding brand image; o Collaborate with relevant departments to ensure consistency in messaging and branding image;• Develop creative content for Major Communication Campaigns - Marketing campaigns: From brand initiatives to product promotions, aiming to drive user growth and revenue;• Collaborate with Internal teams and External Partners: o Work with internal teams (design, product) and external partners to complete POSM, multi-channel marketing campaigns, and affiliate campaigns to increase traffic and raise product awareness among users;• Provide training and guidance to Content executives to ensure the team personnel's skills and framework;• Monitor and Evaluate Content Performance: o Collaborate with the Marketing team to assess the effectiveness of content, internal communication campaigns, and marketing strategies based on daily and weekly KPIs; o Analyze data to uncover critical insights to improve content quality and communication.• Optimize SEO Content and Digital Marketing Content: o Work with the SEO team and contributors to create SEO content strategies, enhancing search engine visibility to attract quality traffic to the company’s online channels.