Content Marketing Specialist (Up-To $5000)

ABOUT THE ROLECrossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 900% in just under 4 years. Our mission now is to build direct-to-consumer brands and increase customer LTV.As a Senior Content Specialist at Crossian, you will employ your expertise in product research, target audience analysis, copywriting and content strategy to generate the most effective digital/ product marketing content, including social media ad content and product descriptions. Reporting to our Marketing Manager, you will collaborate with our in-house teams (Graphics, Video, Performance Marketing, etc.) to make your ideas become reality, bringing added value to the customer and our business.This is a challenging but exciting digital content marketing position that will expand your horizons in digital/ product marketing. As a result, you will be rewarded and appreciated accordingly. Now the answer is up to you: Are you ready to join the crew?WHAT YOU WILL DOContent Strategy and Planning- Be the market guru, identifying US customer trends, consumer preferences, and competitor move- Mastermind go-to-market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling inContent Creation and Distribution - Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites- Stay up-to-date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive resultsAnalytics and Performance Optimization- Keep a keen eye on digital content performance and metrics, optimizing for conversions- Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rateCross-functional Collaboration- Collaborate with Graphics and Video teams, and other creators to make visually impactful content- Collaborate with in-house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs- Collaborate with Performance Marketing team to track, analyze, and report on sales, advertising metrics and KPIs to measure marketing campaign effectiveness