Customer Growth Specialist (Senior Level)

We seek an experienced senior specialist to lead our customer retention and direct marketing initiatives, primarily focusing on driving repeat purchases and increasing customer lifetime value. This role will be instrumental in managing and optimizing our newly launched loyalty program and Point of Interest (POI) system, utilizing data-driven, personalized marketing strategies to enhance customer engagement across multiple communication channels.YOUR RESPONSIBILITIES• Strategy Development: Design and implement targeted, data-driven marketing strategies that drive customer retention and purchase frequency, aligned with various customer lifecycle stages.• Customer Segmentation & Insights: Leverage customer behavior data, segmentation strategies, and POI analytics to create highly personalized marketing segments, enhancing customer loyalty and engagement.• Retention-Focused Campaigns: Develop and execute cross-channel marketing campaigns (e.g., email, SMS, app notifications) to encourage repeat purchases and foster ongoing participation in the loyalty program.• Customer Journey Mapping: Craft personalized customer journeys that optimize engagement at each touchpoint, ensuring a seamless experience that drives long-term relationships and loyalty.• Loyalty Program & POI System Integration: Integrate the loyalty program and POI system to deliver location-based offers and tailored experiences that drive frequent interactions and repeat purchases.• Customer-Centric Messaging: Create content that resonates with segmented audiences, ensuring that marketing messages encourage further engagement and reinforce loyalty.• Cross-Functional Collaboration: Partner with IT, CRM, loyalty program, and analytics teams to ensure communication strategies align with broader company goals and objectives.• Data-Driven Optimization: Analyze campaign performance and customer behavior metrics to optimize retention efforts, driving improvements in customer lifetime value (CLV) and repeat engagement.