Digital & Ecommerce Marketing Manager

I. JOB PURPOSEDigital• Plan, execute, and manage all digital marketing, including SEO, SEM, email marketing, and social media• Establish and execute a digital marketing strategy to distribute content• Work with brand team, and other stakeholders to maintain company’s digital presence• Maintain consistent brand messaging across all social channels• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience• Optimising the website for user experience, including navigation, search functionality, and mobile responsiveness.Ecommerce• Developing and executing e-commerce strategies to drive online sales and enhance the customer experience.• Collaborating with cross-functional teams, including marketing, product, logistics, and IT, to ensure smooth e-commerce processes.• Monitoring and analysing key performance indicators (KPIs) such as traffic, conversion rates, sales, and customer satisfaction.• Plan & implement marketing activities to drive traffic to ecommerce sites & sales online (including both on & offsite activities, digital & social marketing tactics)• Managing relationships with third-party vendors, including payment gateways, logistics partners, and e-commerce platforms.• Analysing sales performance and customer behaviour to identify opportunities for improvement.The position is based in Ho Chi Minh City. He/she hierarchically reports to the Marketing DirectorII. RESPONSIBILITIESDigital• Research, track, and analyze consumer behaviors and trends on digital & media usuage and implement research insight into digital marketing campaigns• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs• Collaborate with brand team to brainstorm new and innovative growth strategies and marketing techniques• Develop and monitor Marketing campaign budgets• Stay up to date on the latest social media trends, and implement them in company’s marketing campaignsEcommerce• Work with product marketing & sales to prepare information for product listings, descriptions, and pricing in the online store.• Regularly coordinate with retailer to update product information, images, and descriptions to ensure accuracy, appeal, and consistency.• Plan and execute seasonal and promotional campaigns to increase sales and boost customer engagement.• Analyse customer behaviour and trends to identify growth opportunities and areas for improvement.• Analyse data from Google Analytics, CRM systems, and other tools to monitor site traffic and customer behaviour.• Track and report e-commerce performance, including sales, conversion rates, and ROI on digital marketing campaigns.• Stay updated with the latest trends and best practices in e-commerce and digital marketing.