Digital Marketing Campaign Expert - HN - TA050

1. Educational Qualifications

• Bachelor’s degree from universities specializing in Economics, Marketing, Business Administration, Journalism, Information Technology, etc.
• Over 5 years of experience in digital marketing.

2. Relevant Experience

• Proven track record in implementing and managing e-commerce platforms such as Shopee and TikTok, including store management, livestreaming, affiliate marketing, and creator network management.
• Solid knowledge of web and app analytics tools (Google Analytics, Hotjar, Appsflyer, Firebase, etc.), with experience in digital footprint analysis, tracking, A/B testing, and user behavior tracking.
• Working knowledge of advertising tools and platforms.
• Strong analytical skills and data-driven thinking.
• Well-versed in emerging trends and best practices in online marketing and performance measurement.
• Creative mindset backed by analytical insights, capable of identifying new solutions and approaches.

3. Relevant Knowledge / Expertise

• In-depth understanding of marketing and digital marketing.
• Experience in data analysis and data-driven decision-making is an advantage.
• Stakeholder management: Ability to initiate and maintain effective collaboration across departments and with external partners to build alignment and influence outcomes.
• Personal development: Demonstrates a serious attitude toward work, willingness to face challenges, and a strong learning spirit.

4. Skills

• Proficient in digital marketing tools such as Facebook Ads, Google Ads, Email Marketing, and Marketing Automation.
• Skilled in planning, executing, and monitoring marketing campaigns.
• Strong teamwork and collaboration skills.
• Excellent communication and negotiation skills, essential for working with business owners.
• Able to communicate in English.
• Inspires team members with a positive attitude and collaborative spirit.
• Other Competencies
• Unlimited creativity.
• Willingness to think differently and take bold actions.

BENEFITS:

• Competitive salary and bonus package
• Staff loan with special interest rates
• Traing courses based on the job, Training framework/Learning RoadMap for each position
• Insurance in accordance with Labor laws + VPBank Care insurance for all employees. (insurance covered for family members for entitled employees);
• Annual leave (varied based on job grade)
• Travel allowance
• A dynamic and friendly working environment, full of great opportunities to develop your career and abundant interesting activities to join (Sports competitions, talent contests, teambuilding…)
• Working time: from Monday to Friday & 2 Saturday mornings/month