Digital Marketing Executive

Job Objective: The Digital Marketing Specialist will be responsible for developing and executing a comprehensive digital marketing strategy to enhance the company's online presence, increase revenue, and optimize online advertising campaigns.Develop and implement digital marketing strategies across platforms (Facebook, Google, TikTok, LinkedIn, etc.).Manage and optimize the performance of paid advertising campaigns (PPC, display ads, social media ads) to achieve the highest ROI.Conduct keyword research and optimize content for SEO & SEM.Analyze campaign performance using tools like Google Analytics, Meta Business Suite, and other tracking platforms.Collaborate with the creative team to develop engaging content (banners, videos, landing pages, etc.).Manage social media channels, monitor engagement levels, and implement content strategies.Analyze market trends, target audiences, and digital trends to develop appropriate marketing plans.Ensure marketing campaigns align with brand messaging and meet target audience needs.Stay updated on the latest digital marketing trends to enhance work efficiency.