Digital Marketing Executive (Senior)

The Senior Digital Marketing Executive at QANDA Study plays a key role in building and implementing digital marketing strategies to promote the company's products and services, aiming to increase growth and brand awareness. The job includes:+ Planning and Campaign Implementation:- Develop overall and detailed digital marketing plans for each stage, product, or specific campaign.- Implement, manage, and optimize multi-channel advertising campaigns on platforms: Facebook, Google Ads (Search, Display, YouTube), Zalo Ads, Coc Coc, TikTok, and other channels suitable for the target audience.- Ensure campaigns are executed on schedule, achieve high efficiency, and adhere to the approved budget.- Work closely with the Content Marketing team, Designers, and related departments to create advertising campaigns with engaging content, suitable for the target audience and consistent with the brand message.+ Analysis, Reporting, and Optimization:- Monitor, measure, and analyze the effectiveness of marketing campaigns using data analysis tools (Google Analytics, Facebook Analytics, etc.).- Evaluate campaign performance based on established KPIs (CPA, ROI, ROAS, Conversion Rate, Reach, Engagement, etc.).- Prepare periodic reports and propose optimization solutions based on analysis results to improve campaign performance and optimize costs.- Control and optimize advertising costs within the allocated budget, ensuring maximum efficiency.+ Supporting Other Marketing Activities:- Support the organization of events, seminars, PR activities, and other offline marketing activities (if any).- Work with partners, agencies, and marketing service providers (if any).- Contribute ideas and propose new marketing strategies based on market trends and customer needs.