Digital Marketing

Develop and implement strategies to grow and engage the tech community. Foster, organize and moderate discussions and networking among forum members to increase user retention.Establish partnerships with Tech training centers, educational universities, and tech associations... to promote the company.Operate full-stack marketing activities for SotaTek’s educational services & products.Build and maintain marketing campaigns and an in-depth tracking system for all assigned products and marketing campaigns across platforms such as Digital Ads, Email, PR, Influencer Marketing, and more.Set up, manage, and track ads across online platforms including Facebook, Google (Google Display and Google Search), and other Ad Networks.Create compelling advertising content across all Digital channels, tailored for different audience segments.Track KPIs of digital campaigns, analyze performance metrics using tracking indicators, and provide insights to adjust and optimize marketing campaigns.Use and manage marketing tools and software to support campaign execution and tracking.Generate creative concepts and visual ideas for marketing campaigns, ensuring alignment with brand guidelines and target audience preferences.Research and stay updated on online market trends, monitor competitors' online marketing activities, and propose strategic action plans accordingly.Participate in offline marketing activities (such as events) when necessary to enhance brand visibility.