Digital Marketing Leader

About the RoleAre you a digital marketing expert with a passion for crafting impactful campaigns? Do you thrive in a dynamic environment where creativity and strategy go hand in hand? If so, Media MICE wants YOU!We’re on the lookout for a Digital Marketing Leader to take the lead in designing and executing cutting-edge, multi-channel marketing campaigns. You’ll work across platforms like LinkedIn, YouTube, Facebook, Instagram, email marketing, and website management—driving both in-house projects and client campaigns in the global ophthalmology sector. This role is perfect for a strategic thinker and creative problem-solver who excels at bridging strategy, execution, and client relationship management.What You’ll Do* Marketing Strategy & Campaign Execution● Develop and implement integrated marketing strategies to elevate Media MICE’s brand and our clients’ market presence.● Design and execute marketing campaigns across digital, print, video, and event-based initiatives.● Work closely with our Creative Director and account teams to develop marketing plans and creative briefs.● Oversee end-to-end campaign execution, ensuring quality, on-time delivery, and budget adherence.● Track and analyze campaign performance using tools like Google Analytics and Hootsuite, delivering actionable insights.* Client & Agency Collaboration● Act as a key liaison between clients, the creative team, and executive leadership.● Partner with clients to develop product campaigns and marketing strategies that align with their goals.● Participate in strategy sessions and client meetings, presenting campaign plans and performance reports.● Ensure marketing initiatives meet brand guidelines and industry regulations.● Digital & Social Media Management● Drive social media strategy and ensure content is effectively published across platforms (YouTube, LinkedIn, Facebook, Twitter, Instagram).● Manage ad platforms like Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads to optimize campaign performance.● Stay ahead of digital marketing trends, emerging technologies, and best practices to keep our strategies cutting-edge.● Collaboration & Professional Growth● Work closely with creative, sales, and account management teams to deliver high-impact campaigns.● Represent Media MICE at client meetings, industry events, and internal strategy sessions.● Engage in training courses and professional development initiatives sponsored by the company.