Mô Tả Công Việc
Digital Performance Strategy: Develop and oversee comprehensive digital campaign execution strategies that ensure campaign delivery excellence, accelerate brand growth, boost sales, and expand customer acquisition across Nestlé’s brand portfolio. Campaign Supervision: Lead and manage large-scale, multi-channel digital campaigns, ensuring top-tier performance metrics and market-leading results.• Optimize Media - Strategically guide optimization of media spends to improve Campaign KPIs. Analyze campaign set-up and execution to guide agency team on opportunities to improve performance. • Explore Emerging Channels - Advance Nestlé’s online capabilities by piloting test and learn in new channels and platforms. Leverage test-and-learn initiatives with strategic JBP (Joint Business Plan) partners Team Leadership: Provide mentorship, guidance, and oversight to internal and external team of digital marketers, analysts, and content creators, nurturing an environment of innovation and perpetual enhancement.• Capability Building - Foster internal capability development among internal team membersData-Driven Decision Making: Utilize analytical tools to monitor, scrutinize, and report on campaign performance, refining strategies based on derived insights.
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Yêu Cầu Công Việc
Technical Skills: • Strong proficiency in GA4, FBAds Manager, DV360, Tiktok Ads Manager• Strong understanding of data visualization and reporting tools (e.g., Data Studio, Tableau, or similar• Familiarity with third-party tracking solutions and integration methods.• Strong and in-depth, hands-on platform knowledge. Adept in use of analytical tools for monitoring and optimizing performance.Other Skills:• Ability to collaborate effectively with internal teams (Brand, Media) and external partners (Platforms, Media Agencies).• Data driven mindset - Strong analytical capabilities to interpret media metrics and make data-driven decisions that enhance digital campaign performance.• Strong communication skills.
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Hình thức
Full-time
Mức lương
Thỏa thuận
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