Digital Specialist

Section A: Qualification and experienceEducation & Experience • Bachelor/BA in (Digital) Marketing preferred.• Digital experience needed for at least 2-3 years.• Experience in a tactical marketing/digital role, previously leading or supporting projects.• Knowledge of marketing/digital/CRM marketing possibilities.• Preferred experience working and executing digital campaigns in all digital touch points• A solid understanding of the use of social media channels (Meta, Google, Tiktok,..) with strong performance optimization knowledge, especially regarding lower funnel (Ecommerce Media)..• Having certificates (Meta certified media planning / buying professional, Google Ads Search / Video / Display certification,) is a plusTechnical/Functional Expertise • Analytical know-how to measure and follow up on projects.• Curious and willing to challenge the status quo; proactively seeking out ways to improve and innovate patient and healthcare insights to drive change.• Ability to research and scope out what is being done in other countries to steal with pride• Analytical skills and the ability to collect, process, and interpret data to make informed decisions.• Creative and communication skills.• Preferred fluency English, both oral and written.Industry Experience Section B: Key relationships- InternalBrand teamEC teamRegulation CRMTrade team- ExternalCreative agencyMedia agencyKOL agencyOther agency related to specific projectSection C: CompetenciesBrand Planning: Links to overall Company business plan and individual channel / account plans as part of company planning cycle. Takes into account business strategy, market dynamics and competitive environments to develop detailed time plans for each brand, ensuring clarity and alignment. Identifies, gathers and analyses relevant information. PCategory & Channel Planning : Aligns and integrates sales and marketing programmes. Has knowledge of consumer behaviour in different channels and integrates into activity programmes to build credibility with the sales force and the trade response to campaigns. Meets brand retail objectives by having up to date knowledge of key trade terms, structures and accounts. DDigital Marketing : Has a strategic-level understanding of the rapidly evolving digital marketing landscape to develop targeted online marketing strategies adapting to consumer changes and consumption patterns. DBrand Equity : Maintains and reflects a consistent brand identity in all brand marketing activity. Builds and strengthens brand perceptions by consistent execution over time. Ensures the unique brand proposition offers competitive advantage in the market place. PConsumer Engagement / Brand Activation: Develops & applies imaginative and effective brand marketing activities to present brand in a consumer-targeted cost effective and powerful manner. Has in-depth knowledge of core target consumer’s media availability and consumption. Knows available communication options to achieve specific brand objectives. DConsumer Insight: Plans and implements consumer research programmes to build on existing knowledge and address business needs, including ongoing brand tracking and specific project activity. Shares key insights with trading partners to develop competitive advantage through category leadership positions. EFinancial Awareness & Brand Profitability: Understands and analyses brand profitability to deliver brand financial objectives and identify opportunities in cost of goods, pricing etc. Formulates a coherent pricing strategy and competitive pricing plan so that consumer purchases are optimised and profitability targets met. EInnovation: Applies the proven Phase-Gates process to maximise the commercial success of product innovation. Manages this with flexibility and with a constant focus on improvement, yet with enough discipline to minimise risk and maximise success. A high performing, cross-functional team is essential to success and speed of innovation. EPresentation Skills PProduct Knowledge EProject Management EStrategic Planning & Analysis EDistributor Management PKey Account Management DS&OP PSales & Channel Strategy DStrategic Workforce Planning DRating Scale (for competencies):U Understanding:- Familiar with the competency and understands how to get further information. - Is a willing supporter, but is unlikely to be asked to deliver other than being consulted.D Developing :- Building the basic knowledge and skills but not demonstrating the competency consistently or independently. - May be new to the role or not had the opportunity to demonstrate the competency yet.P Proficient :- Takes responsibility, demonstrates the competency consistently - Handles delivery independently. E Expert : - Seen as a role model for this competency.- Uses it in new situations.- Identifies new ways of doing things and innovates.