Director of Events/Assistant Director of Events

Manages all sales activities and events including direct sales, sales solicitation, sales administration, public relations and management of the sale team.

Duties and responsibilities Financial returns:

• Has a broad knowledge of how the business is run, focuses on the major factors necessary to ensure that the business is successful and profitable

• Participate in the preparation of the Resort’s Strategic Plans, budget’s meeting, P&L meeting

• Establish and interpret key performance indicators to manage the department, consistently takes into accounts financial implications of business decisions and recommendations

• Educate, train and motivate the teams to achieve department and hotel revenue goals. Ensure staff has the information, datas, tools and equipment to successfully carry out job duties

• Be responsible for your department P&L

• Produces the Annual Revenue Plan in conjunction with Executive Committee, Sales and Marketing Budgets and forecasts

• Produces, implements and monitors action plans to ensure Revenue Plan objectives are achieved

• Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate

• Works with Director of Finance in the preparation and management of the Department’s budget

People:

• Perform/ behave as per IHG Winning Ways and IHG leadership competencies

• Become familiar with the InterContinental Danang Resort employee handbook and Collective Labor Agreement (KKB), follow the rules of the agreement.

• Manage day-to-day activities, plan and assign work, and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognise good performance.

• Work with Human Resources on manpower planning, performance management and talent management

• Lead by example, promote teamwork and quality service through daily communication and coordination with key department heads.

• Works with Human Resources on manpower planning and management needs

• Be responsible in keeping our property safe and secure, to participate in any hotel activity related to Fire Life safety.

• Perform any other duties which may be assigned by the management from time to time.

• Directs all sales activities for Sales Managers to ensure they meet the goals of the Revenue Plan

• Conducts weekly reviews of sales personnel activity to ensure targets and sales objectives are being met

• Produces monthly Sales reports and forecasts

• Be always impeccably groomed to represent the Hotel in a professional manner.

Guest experience:

• Perform Brand’s Services behaviours in daily operation basic towards the guests

• Drive to deliver Luxury Experiences to guests, to achieve Heartbeat target

• Develop and update department SOPs (standard Operation Procedure), JD (Job description) and implement it to enhance the guest experience

• Make a minimum of 6 sales calls daily and 4 entertainment per week.

• Liaise with MICE PCOs, PEOs and Government bodies.

• Research and report upon Travel Agent and/ or Corporate Market trends as well as market intelligence.

• Establish beneficial relationships with our clients, especially in Corporate, Commercial sector and MICE segments.

• Interact with potential clients and industry trade representatives of competitive hotels.

• Respond to all Banquet requests within 48 hours.

• Follow up business under negotiation as well as take care of confirmed business.

• Deliver give-away items to your accounts on specific occasions (at Xmas, for birthday’s, etc.)

• Take care of in-house guests whenever necessary

• Be able to conduct an intensive Hotel site inspection and join any hosted function as directed by the Management.

• Maintains close liaison with Regional/ Corporate Sales teams and those of other IHG hotels to ensure the hotel receives proper corporate consideration, direction and support

• Meets with guests from major producers/organizers of big events staying in the hotel to ensure customer satisfaction

• Sell and promote hotel in all aspects, with emphasis on Corporate and all Meeting, Incentive, Conference & Exhibition.

• Entertain potential accounts as per Management requirements.

Responsible business:

• Be responsible in keeping our property safe and secure

• Be responsible in protecting the environment such as the trees, the sea, and the special species

• Understand and ensure your staff understanding IHG Brand Standard related to your department

• Recommended changes to these standards

• Monitors competitor activities

• Plans and executes sales trips to major market areas

• Attends major travel functions to promote sales for the hotel

• Directs all sales activities for Sales Managers to ensure they meet the goals of the Revenue Plan

• Produces monthly Sales reports and forecasts

• Meets with guests from major producers Produces the Annual Revenue Plan in conjunction with Executive Committee, Sales and Marketing Budgets and forecasts

• Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate

• Procures new and repeat business for the hotel by monitoring contact with airlines, travel agencies, commercial houses, private clubs and professional associations within local, domestic UK and international markets. Maintains contact with planners, corporate accounts, incentive buyers, airlines and wholesalers, through personal sales calls, telephone contacts and written communications

• Creates and implements special program to achieve greater productivity through:

o Increasing average rate

o Increasing occupancy

o Increasing business volume during difficult periods

o Increasing local food and beverage banqueting sales

• Manages key accounts

• Oversees the selling and servicing of group business

• Co-ordinates the development of all promotional material

• Provides direction on and conducts market research

• /organizers of big events staying in the hotel to ensure customer satisfaction

• Research and report upon Travel Agent and/ or Corporate Market trends as well as market intelligence.

• Issue Event Order’s for daily functions ideally 5 days before function, except for Last Minute functions.

• Prepare daily and monthly Sales Report.

• Prepare weekly Group Booking chart.

• Plan regular sales calls report if any.

• Attend daily sales briefings.

• Handle issues related to his/her own accounts or handle any other matters as directed by his/ her immediate supervision and DOSM.

• Establishes and continuously updates mailing lists

• Organizes and attends major sales/PR related functions within the hotel

• Works with Director of Finance in the preparation and management of the Department’s budget

• Occupational Health and Safety Responsibilities:

o Demonstrate Awareness of OH&S policies and procedures and ensure all procedures are conducted safely and within OH&S guidelines.

o Be aware of duty of care and adhere to occupational, health and safety legislation, policies and procedures.

o Be familiar with property, first aid and fire and emergency procedures and operate equipment safely and sensibly.

o Initiate action to correct a hazardous situation and notify supervisors of potential dangers.

o Log security incidents and accidents in accordance with resort requirement

• Perform any other duties which may be assigned by the management from time to time.