Director of Marketing & Communications

Drive the successful implementation of branding strategies and tactical marketing programs for the hotel to support its short and long-term growth and profitability objectives. Duties involved planning, directing, controlling, coordinating and participating in all Public Relations activities. You will also help to create a desired work culture around our Winning Ways of the InterContinental Hotels Group and embrace the IHG Commitment.

1. People

• Entertain clients
• Develop and maintain a regular pattern of sales calls, meeting with principals of target market.
• Builds profile within local market place through attendance at various events and local market place.
• Conduct client interviews.
• Maintain regular contact with the IHG hotels in your region and the regional reservation office.
• Manage the corporate head office and the preferred hotel history for that company.
• Liaison with advertising agency

• Sells to new, existing and prospective customers considering goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business
• Services existing business through management of account bases
• Sell all facets of the hotel
• Grows existing business and establishes and pursues leads which will develop business
• Analyses sales mix and likely impact on hotel goals
• Initiates and prepares tenders for business
• Assesses sales and marketing data
• Assists in the evaluation of sales and marketing activities
• Implements direction from Director of Sales and Marketing and Regional Managers

• Plan and conduct familiarization tours and site inspections.
• Travel when required to promote the hotel and develop potential business.
• Interfaces with operations on a timely basis.
• Execute advertising/creative briefs in a timely manner.
• Assists with the preparation of new products and services.

• Provides direction on, and conducts market research and analysis
• Develops and maintains contact with business generators, meeting and convention planners, visitors/convention bureau, travel agents, tour operators, airlines, corporate accounts, Government Departments and other producers closely allied to Hotel business
• May assist with other duties as assigned by management