Director of Sales/ Assistant Director of Sales – Leisure (Làm việc tại TP Hồ Chí Minh)

a. Strategic Planning and Execution:

• Develop and deploy leisure commercial strategies aligned with overall business goals

• Focus on high-yield FIT business and villa revenue optimization

• Identify growth opportunities in core and emerging feeder markets

• Collaborate with Revenue Management to align pricing, forecasts & tactical actions

• Partner with Events Sales to develop pipeline for potential series/charter programs

b. Leadership in Leisure Sales

• Act as subject-matter lead for leisure selling across the Sales team

• Train and coach associates in account management, negotiation & storytelling

• Promote a proactive and high-performance commercial culture

c. Key Account & Partner Management

• Build and retain strong relationships with wholesalers, TOs and luxury agencies

• Negotiate contracts and pricing within approval guidelines

• Identify and cultivate leisure-led series and charter opportunities in TW/CIS

• Work collaboratively with Events Sales for smooth transition and conversion of

groups ≥10 rooms/night

d. Luxury Consortia & Premium Opportunities

• Accelerate production from key consortia (e.g., Amex FHR, SmartFlyer, etc.)

• Partner with MarCom for B2B visibility in the luxury FIT segment

• Identify niche premium opportunities aligned to resort brand positioning

e. Collaboration & Cross-Functional Alignment

• Ensure strong cooperation between FIT and Groups segments to maximize upsell

above 9 rooms/night

• Work with Reservations for superior servicing and conversion

• Coordinate with MarCom on trade marketing and partner communications

f. Reporting & Analytics

• Analyze performance by partner, segment and feeder market

• Maintain CRM accuracy and structured account plans

• Lead monthly business reviews related to leisure segment results

• Prepare monthly, quarterly, and annual sales reports for senior management upon request

g. Travel & Industry Engagement

• Conduct regular sales calls, market trips and participate in trade events

• Maintain strong presence and network within the travel industry

h. Budget Management:

• Participate, develop & manage sales budget, ensuring efficient allocation of resources.

• Control expenses related to leisure market’s initiatives.