Director of Sales & Marketing

Participates in the development and implementation of business strategies for the Hotel which are aligned with Brand’s overall mission, vision values and strategies

 Develops and implements revenue generation strategies that support achievement of the Hotel’s financial goals

 Monitors hotel performance and forecast regularly and adjusts strategies as required

 Develops the annual hotel budget in conjunction with the Executive Team and in line with Corporate Budget Instructions

Achieves market share and revenue goals

 Implementation of revenue generation strategies designed to maximise revenue and yield.

 Drive WRS delivery by working with Reservation Services to market the Hotel appropriately and ensure current cost structures are reflected in the database

 Creates and implements marketing strategies which are designed to increase awareness in the local market.

 Maintains a high level of awareness of hotel competitor set performance and local market opportunities

 Leverages all brand marketing support opportunities

Maximises productivity by ensuring that sold business is aligned with the Hotel’s revenue optimization strategies

 Review of all business opportunities to ensure profitability levels are acceptable

 Designs and proposes programs which meet customer needs and drive demand

 Develops and implements annual sales & marketing goals which are aligned with the hotel’s overall revenue goal

 Implements function space allocation for group and catering bookings

 Monitors productivity and revenue goals for each department team member by tracking results

 Implement weekly and monthly sales and “revenue optimization” meetings

Management of Sales & Marketing P&L

 Prepare the annual operating budget for Sales and Marketing

 Recommends any items to be included in the capital budget and ensure adherence with the approved budget

 Monitors actual versus budgeted expenses and takes corrective action where required

Develops and implements strategies and practices which support employee engagement

• Recruits and selects qualified candidates

• Provides employees with the orientation and training needed to understand expectations and perform job responsibilities

• Communicates performance expectations and provides employees with on-going feedback

• Provides employees with coaching and counseling as needed to achieve performance objectives and reach their fullest potential

• Drives employee engagement through the creation and implementation of departmental action plans

Creates 100% guest satisfaction by providing the Yes I Can! experience through performance that demonstrates the standards of genuine hospitality and exceeding guest expectations. Provides employees with the training and resources they need to maximize employee engagement and deliver Yes I Can! service and teamwork

• Communicates and reinforces the vision for Yes I Can! service to employees

• Ensures that employees provide Yes I Can! genuine hospitality and teamwork on an ongoing basis

• Provides Yes I Can! genuine hospitality and teamwork on an ongoing basis

• Seeks opportunities to improve the customer experience by seeking customer feedback and reviewing management reports and developing strategies to improve department and hotel services

• Provides employees with the tools, training and environment they need to deliver Yes I Can! service and teamwork

Adheres to brand and hotel policies and procedures

 Ensure thorough understanding and revision of department policies and procedures are undertaken and followed by all existing and new department team members

 Ensure all materials used to market the Hotel are in accordance with brand standards

 Ensure thorough understanding of all Brand Sales and Marketing programs

 Keep immediate Manager fully informed of all problems or unusual matters of significance

 Maintains a high standard of personal grooming at all times in order to represent the Hotel and Company in a professional manner

 Performs all duties and responsibilities in a timely and efficient manner to achieve the overall objectives of this position

 Maintains a favourable working relationship with all other hotel employees to foster and promote a co-operative and harmonious working environment

 Perform other duties as requested by the General Manager