Director of Sales & Marketing

People

Manage daily sales activities, plan and assign work ensuring you always have the right staffing numbers   

Develop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues - recognise good performance 

Train colleagues to make sure they hit hotel revenue goals to the standards we expect and have the tools they need to work effectively 

Recommend or initiate any HR elated actions where needed  

Drive a great working environment for teams to thrive – connect departments to create sense of one team  

Interact with outside contacts: guests, vendors, and other contacts as needed 

Develop and maintain great working relationships with key clients and outside contacts to increase revenue 

Financial

Hit all personal/team sales goals and maximise profitability 

Help prepare the departmental budget and financial plans including the hotel marketing plan  

Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales 

Produce monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan 

Review monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan

Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel

Guest Experience

Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience

Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients

Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups, and other key guests

Lead marketing efforts to up sell guests on hotel services, offerings, and amenities

Responsible Business

Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high profile exposure for the hotel

Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities

Work with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identity

Raise the awareness and reputation of your hotel and the brand locally – occasionally acting as hotel representative for media related enquiree

Identify improvements to marketing activities and overall hotel sales performance and work with other departments 

Ad-hoc duties – unexpected moments when we have to pull together to get a task done

Accountability

This is the top sales and marketing job in a large, luxury, resort, or major flagship hotel. Hotel may have multiple sites and facilities, high-volume catering and/or convention facilities, and a large number of VIP and special service guests. May manage a large number of professional level and administrative sales, catering, and/or convention employee