E-commerce Lead, VN

SUMMARYThe role is critical in driving the E-commerce agenda in the Vietnam market. The role is responsible for driving the total E-commerce P&L whilst also having strong working links with the Southeast Asia E-commerce team.MAIN RESPONSIBILITIES:Lead the creation of the E-commerce strategy that delivers the long-term ambition outlined in a Picture of Success for each flywheel component with defined KPIs and initiatives to achieve the annual contract (AC) target. To do this the applicant will need to:• Create an E-commerce strategy that enables MDLZ to unlock growth and build E-commerce capability over the Strategic Planning horizon (3-4 years). • Collaborate cross-functionally and deliver E-commerce campaign that is relevant to Vietnam market based on local trend and insights. • Translate this strategy into a commercial plan that delivers the AC commitments for VN by: • Outlining and deploying actions against the E-commerce Fly Wheel • Creating Route To Market sufficiency • Building strong partnerships with local & regional E-tailers and distributors • Sustainable online P&L outlook.RESPONSIBILITY PILLARS1) E-Commerce Strategy:• Create/translate an E-commerce strategy that enables MDLZ to unlock growth and build e-commerce capability over the Strategic Planning horizon (3-4 years). • Strategy covers e2e commerce management across key building blocks for B2C (pure players, last milers, omni-channel, social commerce) and eB2B initiatives.• Drive local alignment with key stakeholders and deliver E-commerce strategy that is relevant to Vietnam market based on local trend and insights.• Liaise and build strategic fit to Southeast Asia E-Commerce priorities.2) Customer Facing:• Create strategic alliances with key E-commerce customers to develop internal understanding and data collection.• Create, propose, and agree on annual JBP with key customers that are tracked monthly.• Lock in annual growth plans and initiatives with key customers.3) E-commerce Fundamental: Lead strategic approach, investment plan and tracking of key flywheel KPIs: • Assortment – Review assortment, range, pricing for all brands. Track performance and course correct through collaboration with sales & marketing. • Availability – Create strong portfolio and listing and track against on platform listings, closing gaps where found. • Content – Ensure all product content is best in class with key search terms, images identified and implemented. • Search – implement organic and paid search campaigns, track ROI and performance. • Activation – Create, execute, and track annual activation calendars with key retailers through collaboration and building with Marketing and Category Planning teams.4) Annual Planning, Targets, and P&L Management: • Set the ecommerce targets in year on NR, GSD, A&C and GM. • Create robust bottom-up forecasts to deliver strong growth across E-Com platforms.• Effectively manage trade spending for all E-Com channels• Create revenue building block forecasts for key customers and initiatives.• Track monthly performance and course correction vs plan.• Fully manage end to end budget planning and execution on annual and monthly basis.5) E-commerce Leadership & Stakeholder Management:• Be the E-commerce champion and build E-commercepresence across the organization.• Lead E-commerce talents, execute future ready E-commerce organization for growth ambitions for VN market.• Work closely with cross-function stakeholders to deliver the E-commerce agenda.