Ecommerce Executive/Senior

• Responsible for merchandising PGI’s e-store (Tiktok Shop, Shopee, Lazada, Website) and managing product, price, promotion, stock and CRM.

• Develop and execute the online merchandising strategy.

• Generate new business from existing customers (Ecom platforms), and identify and develop new ecom business units.

• Provide ongoing sales reporting and analysis, focusing on ROI, conversion rate and other marketing KPIs.

• Collaborate closely with platform partners to maximize sales performance.

• Facilitate communication between cross-functional teams and Regional team to meet deliverables.

• Set up, optimize, and analyze advertising to maximize ecommerce sales.

• Manage and collaborate with KOLs/KOCs, oversee livestream hosts working with the store.

• Work closely with the Marketing Team on content planning, KOLs/KOCs booking, external traffic, and TikTok ads.

• Coordinate with other departments (Warehouse, Accounting, etc.) to handle orders, returns, and refunds, enhancing customer experience.

• Manage and grow customer database through acquisition campaigns, brand partnerships, and innovative strategies.

• Conduct QA testing to ensure accuracy of new products/ promotions details display across platforms and optimal user experience.