Education Executive

1. High Touch Leadership Competencies (HTLC)Leading Yourself; Leading Your Team and Leading the Organisation to:• Thinks Strategically• Aligns and Engages the Team in the Vision• Embraces and Initiates Change• Develops Talent and Capabilities• Energizes and Enables Others• Builds Collaborative Relationships• Strives for Excellence in Execution2. Position Summary• The Brand Education Executive will build and manage the relationships with MVIP AFFBrands on all aspects related to brands’ education including new products, innovation,claims, region-wide campaigns and launches for the brand cluster. Adapts Brand-specificeducation content to meet local in-market requirements and leads to deliver all Brand-specific content to Commercial teams and Point-Of-Sales.• In addition, the Brand Education executive will drive, reinforce and embed key learningsacross Estée Lauder within local in-market.• The Brand Education Executive will be the only and key lead for Sephora’s overall castmembers on generic Skincare/ Makeup/ Fragrance training.• This role works closely with in-market Consumer Engagement as well as in-market RetailMarketing for all brand activities etc.3. Key Responsibilities• Support MVIP Education Lead to drive and manage Brand Education & Brand specificEducation Strategy for local in-market; construct in-market Education Calendar and alignto Global and Regional Strategy• Interpret and adapt global and regional programs and curriculums for local relevance anddelivery (including working with in-market CE on language translation)• Collate and communicate relevant marketing information quarterly across the relevantcommercial teams and Point-Of-Sales• Oversee and execute full Brand Education curriculum - planning and scheduling inaccordance with Brand standards and timelines - Digital platforms for self-learning andzoom seminars, as well as in-person trainings• Develop specific locally relevant in-store Education content for Commercial sales includingproduct leave behinds information, in-store services menu, guidelines and How To's, tools,coaching tips and in store checklist; Prepares all relevant brand education documents forupload to SharePoint, Teams and Retail-On-The-Move (& other ePlatforms)• Support MVIP Education Lead in creating, writing, developing locally relevant Social MediaEducation Modules to upskill in-market brand talent for internal Brand and externalconsumer facing digital platforms, including use of new technology, iPhone apps andmultimedia, video, and editing• Collaborate with in-market Brand team to provide seamless partnership and Educationexpertise and input relevant to all departments• Provide education related guidance and expertise to in-market Consumer Engagement andDCM teams on product ingredients, benefits, and legally approved product claims.• Monitor and work within budget cascaded by MVIP Education lead• Identify skill build opportunities capability gaps in Artistry brands and feedback to MVIPwhere applicable and assist to develop education programs to upskill consultants for bothface-to-face and virtual services• Well-versed for public and media appearance, skilled in product application anddemonstration, creative content creation and ability to be a spokesperson on social media• Work in collaboration with DCM and in-market Consumer Engagement on virtual platformsproviding at home skincare, makeup service and fragrance consultations for consumers -e.g. master class, one on one services/selling, both online and offline• Partner with DCM for content needed to boost sales• Conduct special events in partnership with in-market Retail Marketing & CE• Utilize skincare/makeup/ fragrance expertise as well as extensive product knowledge towrite scripts and design skin care/ makeup/ fragrance content for educational consumerfacing CE content• Works with in-market Consumer Engagement on video and content creation to supportnew product launches, heroes, consumer education, technique, application, productinformation & latest trends via our brand social media platforms - IGTV, IG Stories, IG Live,images etc• Works with in-market Consumer Engagement to provide Education authority in productionof in-store consumer facing Education tools, service menus and VM• Conduct Service training for the team to ensure high touch service• Partnership with in-market Commercial in the career development and coaching of allPoint-of-Sales• Training and coaching Point-of-Sales including from distributors, retailers, pharmacygeneric staff (where applicable) as well as deliver brand trainings to relevant brandpartners• Deliver Corporate sales &/ Leadership programs to local teams where applicable• To complete any tasks / project involvement / corporate activities as required by Countryand Commercial Manager and MVIP Education Lead