Expert, Brand Management And Development (Life Insurance Experience)

Job Purpose

• The job holder ensure that Techcombank's brand strategy in line with the development strategy of the whole line is implemented as planned.

• The job holder participating in developing a brand development plan and measuring effectiveness to increase brand awareness, emotional connection, brand love, brand health enhancement (BHI) and brand value.

• The job holder participating in the development of a brand plan including implementing the "Excellent > Everyday" Life Trend to lead the media to strengthen emotional connection with the target audience, at the same time make a difference and lead the market. brand field.

Key Accountabilities (1)

• Participate in building long-term and short-term brand development plans including objectives, objects and orientation of deployment models for each stage to gradually realize the brand strategy.

• Participate in developing a plan to deploy the trend of Living Better Every Day (hub, app, social fund ...) with relevant departments, ensuring the progress and quality of the model's activities in line with the model's requirements. strategy has been developed.

• Develop a short-term communication plan (big idea, main message, cross-cutting content) including mass communication traditional và non-traditional channels (experience marketing), internal communication.

• Support in building evaluation criteria/framework, KPIs to measure effectiveness for each campaign and activity.

• Work closely with the implementation department to ensure the detailed implementation is consistent with the plan; Analyze performance based on implementation reports to optimize campaigns as well as provide improvement points for subsequent campaigns.

• Control detailed budget and plan schedule within assigned work scope.

• Managing NCC to consult creative ideas and advertising communication at home and abroad.

• Develop and implement a personal development plan (PDP)

• Develop and evaluate annual KRA results on time (2 times/year – June và December)

• Participate in a positive organizational culture, complying with requirements, on time.

Key Relationships - Direct Manager

Head of Brand Management and Development

Key Relationships - Direct Reports

Key Relationships - Internal Stakeholders

Business block (BU), CSA, CA, development strategy, Finance plan, human resources.

Key Relationships - External Stakeholders

NCC consults domestic and foreign strategies, creative ideas, advertising communication, agencies anddepartments.....